“First Class Marketing Graduate...”
Experience spans consumer insight, content creation and visual merchandising, with product development threaded through the marketing work. Three years styling and creating content for premium fashion brands, including END. Clothing, Acne Studios and Maison Margiela, have built a working fluency in contemporary menswear, from product storytelling to the standards of a luxury floor.
END. Clothing IG
Overland / Land Rover
PopWorks campaign
Client Report
A full client engagement, from market analysis to a campaign the brand could actually run
A highlight from my Degree. I lead a team of under-graduates to produce this 144-page strategic marketing report through the NUBS Elevate programme: market and competitor analysis, consumer insight and personas, brand positioning, and a costed campaign concept with an implementation roadmap. Researched, written and art-directed end to end. Feedback showing this to be the "most intellectually honest and engaging piece within cohort"
Full report
300 dpi
Original copy
The Work
— Feb 2026
- Built and shot short-form content for Instagram and TikTok, from concept through filming, editing and publishing, positioning Overland's experiential trips to a younger outdoor audience.
- Content directly drove full bookings through the Christmas period, the first time since the company launched.
- Grew Instagram reach by 200,000+ users in three months, using performance data to refine format and steer ongoing content strategy.
— Oct 2025
- Led visual merchandising for the launch of Our Legacy at the Newcastle store, which became the store's fastest-growing seller within a week.
- Ran personal content on TikTok documenting daily END. outfits, with videos surpassing 10,000 likes and 300+ saves.
- Shot and edited product, lifestyle and behind-the-scenes content for END.'s 2.8M-follower Instagram.
- Delivered visual merchandising and styling for Acne Studios, Maison Margiela and Comme des Garçons within a premium multi-brand retail environment.
— Mar 2025
- Independently conceived and produced short-form video content documenting the snack's integration into everyday university life, reaching 500,000+ views organically across three videos.
- Distributed 700 sample bags across university housing, supporting PopWorks' strategy to penetrate the student demographic.
— May 2023
- Delivered visual presentation, seasonal resets and front-of-house styling at one of the UK's highest-performing Ralph Lauren stores.
- Designed Ralph Lauren's virtual Christmas calendar promotion that was shared internally and adopted across every other UK Ralph Lauren store.
Education
Advertisement and brand promotion
Consumer behaviour
Social media marketing
Digital marketing
New product development
Consumer analytics